:root {
  --ink: #171b1f;
  --ink-soft: #3c4247;
  --paper: #f6f4ef;
  --white: #ffffff;
  --red: #d11d24;
  --red-dark: #ac1219;
  --line: rgba(23, 27, 31, 0.14);
  --max: 1180px;
  --radius: 24px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "DM Sans", sans-serif;
  line-height: 1.6;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

.container {
  width: min(var(--max), calc(100% - 40px));
  margin: 0 auto;
}

.section {
  padding: 110px 0;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(246, 244, 239, 0.92);
  backdrop-filter: blur(18px);
  border-bottom: 1px solid transparent;
  transition: 0.25s ease;
}

.site-header.scrolled {
  border-color: var(--line);
}

.nav-wrap {
  min-height: 84px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
}

.brand-mark {
  width: 46px;
  height: 46px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--ink);
  color: var(--white);
  font-family: "Manrope", sans-serif;
  font-weight: 800;
  font-size: 24px;
}

.brand-text {
  display: flex;
  flex-direction: column;
  line-height: 1;
}

.brand-text strong,
.footer-brand strong {
  font-family: "Manrope", sans-serif;
  letter-spacing: 0.18em;
  font-size: 15px;
}

.brand-text strong span,
.footer-brand strong span {
  color: var(--red);
}

.brand-text small,
.footer-brand small {
  margin-top: 7px;
  letter-spacing: 0.19em;
  font-size: 8px;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 28px;
}

.site-nav a {
  text-decoration: none;
  font-weight: 600;
  font-size: 14px;
}

.menu-toggle {
  display: none;
  border: 0;
  background: transparent;
  padding: 8px;
}

.menu-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  margin: 5px 0;
  background: var(--ink);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 24px;
  border-radius: 999px;
  background: var(--red);
  color: var(--white);
  text-decoration: none;
  font-weight: 700;
  transition: transform 0.2s ease, background 0.2s ease;
}

.button:hover {
  transform: translateY(-2px);
  background: var(--red-dark);
}

.button-small {
  min-height: 42px;
  padding: 0 18px;
}

.hero {
  padding-top: 88px;
  overflow: hidden;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.12fr 0.88fr;
  align-items: center;
  gap: 70px;
}

.eyebrow {
  color: var(--red);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.16em;
  margin-bottom: 22px;
}

.eyebrow-light {
  color: #ff6b70;
}

h1,
h2,
h3 {
  font-family: "Manrope", sans-serif;
  margin: 0;
  line-height: 1.04;
}

h1 {
  max-width: 760px;
  font-size: clamp(54px, 7vw, 92px);
  letter-spacing: -0.055em;
}

h1 span {
  color: var(--red);
}

h2 {
  font-size: clamp(40px, 5vw, 66px);
  letter-spacing: -0.045em;
}

h3 {
  font-size: 26px;
  letter-spacing: -0.025em;
}

.hero-lede {
  max-width: 700px;
  margin: 30px 0 0;
  font-size: 21px;
  color: var(--ink-soft);
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 25px;
  margin-top: 36px;
}

.text-link {
  font-weight: 700;
  text-decoration: none;
}

.text-link span {
  color: var(--red);
}

.hero-proof {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 54px;
}

.hero-proof div {
  padding-top: 20px;
  border-top: 1px solid var(--line);
}

.hero-proof strong,
.hero-proof span {
  display: block;
}

.hero-proof strong {
  font-family: "Manrope", sans-serif;
  font-size: 28px;
}

.hero-proof span {
  margin-top: 4px;
  color: var(--ink-soft);
  font-size: 13px;
}

.hero-visual {
  position: relative;
}

.logo-panel {
  border-radius: 34px;
  padding: 24px;
  background: var(--white);
  box-shadow: 0 30px 80px rgba(23, 27, 31, 0.12);
  transform: rotate(1.5deg);
}

.logo-panel img {
  width: 100%;
  border-radius: 22px;
}

.floating-card {
  position: absolute;
  padding: 15px 18px;
  border-radius: 16px;
  color: var(--white);
  box-shadow: 0 18px 40px rgba(23, 27, 31, 0.2);
}

.floating-card span,
.floating-card strong {
  display: block;
}

.floating-card span {
  font-size: 10px;
  letter-spacing: 0.12em;
}

.floating-card strong {
  font-family: "Manrope", sans-serif;
  font-size: 20px;
}

.card-one {
  top: 11%;
  left: -12%;
  background: var(--red);
  transform: rotate(-5deg);
}

.card-two {
  right: -9%;
  bottom: 12%;
  background: var(--ink);
  transform: rotate(4deg);
}

.section-dark {
  background: var(--ink);
  color: var(--white);
}

.split-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 90px;
}

.problem-copy {
  font-size: 22px;
  color: rgba(255, 255, 255, 0.76);
}

.problem-copy p:first-child {
  margin-top: 0;
}

.pill-row {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 32px;
}

.pill-row span {
  border: 1px solid rgba(255,255,255,0.18);
  border-radius: 999px;
  padding: 8px 13px;
  font-size: 13px;
  color: var(--white);
}

.section-heading {
  max-width: 820px;
  margin-bottom: 54px;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.service-card {
  min-height: 330px;
  padding: 42px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  transition: background 0.2s ease, transform 0.2s ease;
}

.service-card:hover {
  background: var(--white);
  transform: translateY(-3px);
}

.service-number {
  color: var(--red);
  font-weight: 800;
  letter-spacing: 0.08em;
  margin-bottom: 80px;
}

.service-card p {
  color: var(--ink-soft);
  max-width: 470px;
  margin: 18px 0 0;
}

.proof-section {
  padding-top: 20px;
}

.proof-grid {
  display: grid;
  grid-template-columns: 1fr 0.92fr;
  gap: 34px;
}

.proof-card,
.quote-card {
  border-radius: var(--radius);
  padding: 55px;
}

.proof-card {
  background: var(--white);
}

.proof-card p {
  max-width: 620px;
  font-size: 18px;
  color: var(--ink-soft);
}

.quote-card {
  margin: 0;
  background: var(--red);
  color: var(--white);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.quote-card p {
  margin: 0;
  font-family: "Manrope", sans-serif;
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.04em;
}

.quote-card footer {
  margin-top: 44px;
  font-weight: 600;
  opacity: 0.8;
}

.engagement-list {
  border-top: 1px solid rgba(255,255,255,0.18);
}

.engagement {
  display: grid;
  grid-template-columns: 90px 1fr;
  gap: 40px;
  padding: 38px 0;
  border-bottom: 1px solid rgba(255,255,255,0.18);
}

.engagement > span {
  color: #ff6b70;
  font-weight: 800;
}

.engagement p {
  max-width: 790px;
  margin: 12px 0 0;
  color: rgba(255,255,255,0.68);
  font-size: 18px;
}

.about-grid {
  display: grid;
  grid-template-columns: 0.72fr 1.28fr;
  gap: 80px;
}

.portrait-placeholder {
  margin-top: 20px;
  min-height: 440px;
  border-radius: var(--radius);
  background:
    linear-gradient(145deg, rgba(209,29,36,0.12), rgba(23,27,31,0.06)),
    repeating-linear-gradient(45deg, rgba(23,27,31,0.04) 0 1px, transparent 1px 12px);
  display: grid;
  place-items: center;
  border: 1px dashed rgba(23,27,31,0.24);
}

.portrait-placeholder span {
  text-align: center;
  letter-spacing: 0.16em;
  font-weight: 800;
  color: rgba(23,27,31,0.34);
}

.about-copy p {
  max-width: 760px;
  font-size: 20px;
  color: var(--ink-soft);
}

.contact-section {
  background: var(--red);
  color: var(--white);
}

.contact-inner {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 60px;
  align-items: end;
}

.contact-actions {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 18px;
}

.button-light {
  background: var(--white);
  color: var(--ink);
}

.button-light:hover {
  background: #f1eee8;
}

.email-link {
  color: var(--white);
  font-size: 19px;
  font-weight: 700;
}

.site-footer {
  background: #0f1215;
  color: rgba(255,255,255,0.64);
  padding: 35px 0;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  align-items: center;
  gap: 30px;
  font-size: 13px;
}

.footer-grid p:last-child {
  text-align: right;
}

.footer-brand {
  display: flex;
  flex-direction: column;
  color: var(--white);
  line-height: 1;
}

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 980px) {
  .site-nav {
    position: fixed;
    inset: 84px 20px auto 20px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    background: var(--white);
    border-radius: 20px;
    padding: 22px;
    box-shadow: 0 24px 60px rgba(23,27,31,0.18);
  }

  .site-nav.open {
    display: flex;
  }

  .menu-toggle {
    display: block;
  }

  .hero-grid,
  .split-grid,
  .proof-grid,
  .about-grid,
  .contact-inner {
    grid-template-columns: 1fr;
  }

  .hero-visual {
    max-width: 650px;
    margin: 20px auto 0;
  }

  .card-one {
    left: -2%;
  }

  .card-two {
    right: -2%;
  }

  .split-grid,
  .about-grid {
    gap: 44px;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .footer-grid p:last-child {
    text-align: left;
  }
}

@media (max-width: 720px) {
  .container {
    width: min(100% - 28px, var(--max));
  }

  .section {
    padding: 78px 0;
  }

  .nav-wrap {
    min-height: 74px;
  }

  .brand-text small {
    display: none;
  }

  .site-nav {
    inset: 74px 14px auto 14px;
  }

  h1 {
    font-size: clamp(48px, 15vw, 68px);
  }

  h2 {
    font-size: clamp(38px, 11vw, 54px);
  }

  .hero-proof {
    grid-template-columns: 1fr;
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .service-grid {
    grid-template-columns: 1fr;
  }

  .service-card {
    min-height: auto;
    padding: 30px;
  }

  .service-number {
    margin-bottom: 42px;
  }

  .proof-card,
  .quote-card {
    padding: 34px;
  }

  .engagement {
    grid-template-columns: 48px 1fr;
    gap: 16px;
  }

  .portrait-placeholder {
    min-height: 330px;
  }

  .floating-card {
    display: none;
  }
}


/* V2 credibility strip */
.credibility-strip strong {
  font-size: 15px;
  line-height: 1.25;
  letter-spacing: 0.045em;
}

.credibility-strip span {
  max-width: 220px;
}

/* V2 founder portrait */
.portrait-photo {
  margin-top: 20px;
  min-height: 440px;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--white);
  box-shadow: 0 24px 60px rgba(23, 27, 31, 0.10);
}

.portrait-photo img {
  width: 100%;
  height: 100%;
  min-height: 440px;
  display: block;
  object-fit: cover;
  object-position: center center;
}

@media (max-width: 720px) {
  .portrait-photo,
  .portrait-photo img {
    min-height: 330px;
  }
}